The most important aspect of web marketing is search engine visibility. It is currently considered fundamental to position your website on the main search engines (Google, MSN, Yahoo, etc.).

In order to favor the S.E.R.P. classification (in other words, rank your website in the top position results of a keyword search), SEO/SEM (optimizing specialists for search engines) use numerous techniques.
WebHat CMS is based on SEO friendly architecture and page creation procedure on highly SEO compatible pages.

This provides substantial advantages in the ability to optimize and greatly improve the ranking for every single page of your site.

WebHat is a versatile Content Management System compatible with the requirements of search engine positioning experts: in fact, it permits the complete management and customization of HTML code and metatags of your pages.

With WebHat you can manage:

• Subdivision of Single pages
  The WebHat engine publishes contents on single, subdivided pages. This means that metatags such as the title, description and keywords can be defined and personalized for each webpage (fundamental conditions for favorable search engine rankings) leading the search engine spiders towards your list of keywords and keyphrases.
  The final user can freely decide how to name each page, with the advantage of defining in a more precise manner the theme and nature of the content.
• Free / Landing page generation
  WebHat allows you to create free pages unattached from the tree menu that allow for the publication of landing pages dedicated to specific products or sections of your site, increasing their visibility on the web.
  Unlike doorway pages, the landing pages technique are well tolerated by the main search engines as the pages aim to give users good quality and useful information.
• Page structure
  WebHat generates light and W3C compatibles pages, supports table-less layouts extremely well and customizes navigation menus with CSS style sheets. WebHat CMS creates HTML dynamic menus that allow search engine spiders to follow hyperlinks easily.