Keycode – Italian software house leader in the field of new media - launches a new advertising campaign on Punto Informatico, Italy’s first online IT magazine.

Keycode launches a new advertising campaign on the most important online ITmagazine

Keycode – Italian software house leader in thefield of new media -  launches anew advertising campaign on Punto Informatico, Italy’s first online IT magazine.

Keycode’s new advertising campaign is on-line onPunto Informatico, Italy’s first online IT magazine for  professionals and for companies in thisfield. The campaign during the next three months will focus on three differentanimated banners, in order to underline the most important features of  WebHat suite, the first Italianweb-based application for the management of web projects and web applications. Punto Informatico, with 4.200.000 visits, one million users and 75.000 receivers ofperiodical newsletter, has been chosen for spreading the news.

Banner Campaign

The first banner recalls WebHat’scharacteristics, the CMS chosen by more than 130 web agencies. The second onedescribes the Newsletter Module for email marketing campaigns, while the third onerefers to the sales support, whose aim is to help partners in their business.“KeyCode has a unique business model in the market, since it does not sell itsproducts to companies but to marketing/web/communication agencies, who realiseInternet sites on behalf of their customers.”, underlined Enrico Del Sordo,KeyCode’s managing director. “In this way we can focus our attention on theinnovation and on the development of our products, while our final customers willrepresent our sales force”.

Punto Informatico

Since 1996 Punto Informatico is the best informationsource regarding ICT issues. Focusing on the internet and its relevanttechnologies, it is dedicated to specialised readers, who don’t just read thenews, but focus on the society and culture’s impact, and on the market. Recentlyrenewed with the review “ultimissime” with the most important ICT news in realtime, the site has always pointed out the feeling between readers and editorialstaff. It’s indeed the first Italian magazine which launched the Reader Commentarea for every  article.

Keycode

Keycode is a software house which offers themanagement of web projects with top functionality and high-speed service. Thebreakthrough product of this young and skilled company is WebHat, a web applicationfor the complete management of every web project. WebHat clearly represents KeyCode in the best way: easy, fast, autonomous, business-oriented, and helpfulto redefine our own value.